Smarter Briefs. Sharper Content. Less Waste.

Every year $200 billion is wasted globally in marketing & advertising due to misalignment & poor briefing. The main cause is the use of unfocused & generic language leading to ideas being misunderstood, indifferent and rejected further along the creative process or worse, by consumers

We're working to eradicate this

Creating 'Intelligible' a platform that uses AI to eliminate ambiguity in briefs, driving precision, efficiency, and measurable creative impact